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‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

OverviewFeaturesSpecifications

2024 Prius has limited inventory. for information on vehicle availability.

Design Poised to Pounce

Designed in Japan for a modern take on the distinct look, the 2024 Prius offers a style that is sleek and progressive. The Prius’ low stance merges dynamic style with aerodynamic efficiency. The driving position feels nimble, yet comfortable, with no compromise between fuel efficiency and fun-to-drive performance.

One-Motion Silhouette

The piercing silhouette evokes a level of aerodynamic flair, with a lower roofline that presents a more sleek, futuristic look. The rear flares out adding a dynamic look to its sporty style.

Eye-Catching Wheels

A low centre of gravity and larger standard 19” alloy wheels channel the athletic spirit as well as delivering added performance and handling for the driver.

Inside the Comfort Zone

A high-tech interior is complemented by soft-touch materials and smart design like controls and gauges set within easy reach and sightline. Standard comforts on most models include heated front bucket seats and 60/40 folding rear seats with a fold-down armrest so everyone travels in comfort.

Softex Seats & Steering Wheel

Pamper yourself with Prius Technology. Featuring 8-way power adjustable drivers’ seat, Softex seats and Softex wrapped heated steering wheel plus an available glass roof on the Limited that lets the sun and stars shine in.

Versatile Cargo Space

Fold down the 60/40 split-fold rear seats and open up a world of cargo-carrying possibilities. While the optimized battery placement ensures enhanced luggage capacity.

1Services are dependent upon connection to a compatible wireless network, provided by a third-party wireless service provider. Toyota is not responsible for cellular network discontinuance and will not provide compensation for reduced service availability.

2 Google and associated marks are registered trademarks of Google, LLC.

3 Destination Assist depends on factors outside of Toyota’s control, including an operative telematics device, a cellular connection, GPS signal, and the availability of a compatible wireless network, without which system functionality and availability may be limited or precluded. Use common sense when relying on this information. Service may vary by vehicle and region. Registration required. Subscription required after trial. Services subject to change at any time without notice. Terms of Use apply. Data charges may apply. See Owner’s Manual for additional limitations and details. To learn about Toyota’s Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.ca/connectedservices-privacy. The Destination Assist trial period is at no extra cost and begins on the original date of purchase or lease of a new vehicle. Paid subscription required after trial to access the service.

4 Remote Connect depends on operative telematics device & other factors. Use only if aware of vehicle surroundings & it is legal & safe (ex., do not use if vehicle is in enclosed space or is occupied by a child). Subject to change without notice. Registration/subscription and Toyota app download required. Terms of Use apply www.toyota.ca/connectedservices-termsofuse. Data charges may apply. See Toyota Owner’s Manual,  www.toyota.ca/connected, and https://www.toyota.ca/connectedservices-privacy. Not all features available on all models.

5 Service Connect depends on operative telematics device, a compatible wireless network and other factors. Requires app download/registration and subscription after trial. Terms of Use apply. Services may vary & are subject to change without notice. Data charges may apply. See Owner’s Manual for additional details. To learn about Toyota's connected services data collection, use, sharing and retention practices, please visit https://www.toyota.ca/connectedservices-privacy. Service Connect is not renewable as a stand-alone service and requires a subscription to any of Remote Connect or Drive Connect upon trial expiration.

6 Safety Connect depends on operative telematics device, compatible wireless network and other factors that can limit access to response center/emergency support. Stolen vehicle report required to use Stolen Vehicle Locator. Automatic Collision Notification activates only in limited circumstances. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Services may vary and are subject to change without notice. See Owner’s Manual for additional details. To learn about Toyota's connected services data collection, use, sharing and retention practices, please visit https://www.toyota.ca/connectedservices-privacy.

7 Driving while distracted can result in loss of vehicle control. Some features may be locked out while the vehicle is in gear. To reduce risk of accident while driving, exercise care when using the systems (even with the voice commands) and obey all local laws concerning use of the systems while driving (as some laws prohibit the use of electronic devices while operating a vehicle). Once the Connected Services by Toyota trial subscription expires, paid enrollment is required. Apple CarPlay, iPhone and Siri are trademarks of Apple Inc. Android Auto and Google Assistant are trademarks of Google LLC. A compatible customer phone pairing is required and customers are responsible for all data charges.

8 Digital Key requires an active trial or paid subscription to Remote Connect and Bluetooth connectivity. Not available on manual transmissions. Remote Connect requires App download/registration and active trial or paid subscription. Remote start/stop and/or lock/unlock and other features of Remote Connect are only available on select models. Use only if aware of circumstances surrounding vehicle and it is legal/safe to do so (e.g., do not remotely start a gas engine vehicle in an enclosed space or if vehicle is occupied by a child). Remote Connect is dependent upon an operative telematics device, a cellular connection, navigation map data and GPS signal, and other factors outside of Toyota’s control, which can limit/preclude operability of the system. Cellular connectivity is provided by a third-party cellular service provider. Toyota is not responsible for cellular network discontinuance. Services subject to change at any time without notice. Terms of Use apply. Data charges may apply. See usage precautions and service limitations in Owner's Manual. To learn about Toyota's connected services data collection, use, sharing and retention practices, please visit https://www.toyota.ca/connectedservices-privacy.

Technology Toyota Multimedia System

Toyota Multimedia features standard wireless Apple CarPlay® and Android AutoTM and a suite of Connected Services like Remote Connect (3-year trial)1, Safety Connect (up to 10-yr. trial)1 Service Connect (up to 10-yr. trial)1, and available Drive Connect1 to help you stay safe and informed while simplifying your everyday life.

Drive Connect

Enjoy Cloud Navigation with real-time updates, access to a 24/7 live agent with Destination Assist, and Intelligent Assistant that responds to your natural voice.

Cloud Navigation

The cloud-based navigation provides real-time traffic and map updates and GoogleTM 2 Points-of-Interest data.

Intelligent Assistant

Wake up your virtual assistant by simply saying “Hey, Toyota”. Then use natural voice commands to send a message, check the weather or many other features.

Destination Assist3

A live agent is available 24/7 to help you locate destinations and provide you with the best route to get there.

Remote Connect4

Lock or unlock the doors, start/stop the engine (on select models) and more from your smartphone using the Toyota App.

Service Connect5

Keep your Toyota in peak condition with access to warning light notifications and vehicle health reports.

Safety Connect6

Emergency SOS assistance and enhanced roadside assistance should you encounter trouble on the road.

Toyota App

Use the Toyota App on your smartphone and stay in touch with your Prius7.

6 USB Ports

To handle all your device charging, the Prius is equipped with six USB ports in the cabin. Four up front, two in the rear.

Available Digital Key8

On the Limited grade, the Digital Key allows you to use your smartphone as your key fob. Active trial or paid subscription to Remote Connect required.

Available JBL Audio

Eight speakers and Clari-Fi® technology, create an enhanced audio experience in the Limited grade.

Available Digital Key8

On the Limited grade, the Digital Key allows you to use your smartphone as your key fob.

Available JBL Audio

Eight speakers and Clari-Fi® technology, create an enhanced audio experience in the Limited grade.

Performance Purpose-Built Performance

Building on a legacy of performance, the Prius 5th generation hybrid powertrain and 2.0L engine deliver enhanced acceleration with 196 HP and a 0-100 km/h time of 7.2 seconds. The standard Electronic On-Demand AWD system ensures driving stability when starting off in any condition.

196 HP

Horsepower

2.0L Engine

4-cylinder DOHC 16-Valve

4.8 L/100km* (city/hwy combined)

Fuel Efficiency

Electronic On-Demand All-Wheel Drive

Designed specifically for compact hybrid vehicles, the standard eAWD system uses a motor to drive the rear wheels. This provides stability when starting off and when starting off and on slippery and snowy road surfaces.

Exceptionally Smooth TNGA Platform

With a lower centre of gravity, reduced weight and increased rigidity, the second-generation TNGA-C creates a wider stance and a lower driving position that feels nimble, yet comfortable.

Three Responsive Modes

Choose from NORMAL, ECO and SPORT modes. ECO enables finer accelerator control and enhanced fuel economy. Select SPORT mode for enhanced throttle responsiveness.

Improved Battery Pack

Located under the rear seat, the efficient lithium-ion battery pack offers a 15% increase in output compared to the previous generation Nickel Metal battery – with reduced size and weight.

‡ Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors.

Learn more about Fuel Consumption Ratings.

Hybrid Facts

Over

20 Million

Worldwide Toyota Electrified Vehicle Sales

Self-Charging Hybrid Battery

Prius’ hybrid battery never needs to be plugged in. It recharges on the go, using innovations like regenerative braking to capture and transform energy into electricity and store it in the battery.

Learn More about How Hybrid Vehicles Work

No Additional Maintenance

Prius’ high-performance battery is designed to last. And Toyota hybrids require no additional routine maintenance. In fact, they follow the same maintenance schedule as our conventionally-powered vehicles.

See the Maintenance Schedule

Hybrid Battery and Warranty

Over 98% of the Toyota & Lexus hybrid electric vehicles (HEVs) sold in Canada since 2001 have never had their original battery replaced. All hybrid components are backed by an 8-year or 160,000 KM warranty. Starting with 2020 model year HEVs, hybrid batteries are now covered by an extended warranty – 10-years or 240,000 KM, whichever comes first.

Learn More about Toyota Warranty

Safety Advanced Peace of Mind

With Toyota Safety SenseTM 3.0 the 2024 Prius doesn’t compromise on safety. Our most advanced suite of active safety features comes with capabilities that include an enhanced Pre-Collision System to help support your awareness, especially at intersections. Putting peace of mind first.

2024 Prius

Toyota Safety SenseTM 3.0

Prius
Road Sign Assist

Road Sign Assist (RSA) is designed to help provide the driver with additional awareness of posted road signs. It is capable of detecting speed limit signs, stop signs, Do Not Enter signs, yield signs and certain warning signs, and display an icon of the sign on the Multi-Information Display (MID).

Pre-Collision System with Pedestrian (Daytime & Low-Light) & Daytime Bicycle Detection, Intersection Support & Emergency Steering Assist (TSS 3.0)

PCS in TSS 3.0 may warn you of oncoming pedestrians or vehicles when making a left turn at an intersection, as well as an on-coming pedestrian when performing a right-hand turn and provide emergency braking in certain conditions. They also feature Emergency Steering Assist, which is designed to stabilize the driver’s emergency steering maneuver and keep the vehicle in its lane when avoiding pedestrian, cyclist or another vehicle under specific conditions. PCS is further enhanced with TSS 3.0 and adds intersection collision avoidance for crossing vehicles, low speed collision avoidance to prevent rear ending another vehicle. In certain situations it can also help detect motorcycles.

Full Speed Dynamic Radar Cruise Control with Curve Speed Management

DRCC in TSS 2.5+ and 3.0 is enhanced with a Curve Speed Management function that will determine if the vehicle speed needs to be reduced when approaching a curve on the road and decelerate automatically when driving through a curve if required.

Lane Departure Alert with Guard Rail Detection

Lane Departure Alert for TSS 3.0 includes features from TSS 2.5 and 2.5+ like Steering Assist and Road Edge Detection. But for added peace of mind, TSS also includes added features like Guard Rail Detection, which can alert the driver if they are getting too close to guardrail. TSS 3.0 also adds Motorcycle Detection.

Automatic High Beam

All TSS packages feature Automatic High Beam (AHB) headlamps. The system reacts to oncoming headlamps or preceding taillamps, automatically switching from high-beam to low-beam and then back again once the coast is clear.

Lane Tracing Assist with Offset Passing and Emergency Driving Stop System

Vehicles equipped with TSS 3.0 now host valuable additional features like Offset Passing, and Emergency Driving Stop System which can bring the vehicles to a stop under certain conditions where an inattentive driver may not be responding to prompts to retain control of the vehicle.

2022 & 2023 TSS Features

  • Toyota Safety SenseTM 2.0 (TSS 2.0)

    • Pre-Collision System with Daytime/Low-Light Vehicle and Pedestrian Detection, plus Daytime Bicycle Detection
    • Lane Departure Alert with Steering Assist and Road Edge Detection (TSS 2.0)
    • Full Speed Range Dynamic Radar Cruise Control
    • Automatic High Beam

  • Toyota Safety SenseTM 3.0 (TSS 3.0)

    • Road Sign Assist
    • Pre-Collision System with Pedestrian (Daytime & Low-Light) & Daytime Bicycle Detection, Intersection Support & Emergency Steering Assist (TSS 3.0)
    • Full Speed Dynamic Radar Cruise Control with Curve Speed Management
    • Lane Departure Alert with Guard Rail Detection
    • Automatic High Beam
    • Lane Tracing Assist with Offset Passing and Emergency Driving Stop System
Build & Price Prius Explore Prius

Features Included:

  • Pre-Collision System9 with Pedestrian (Daytime & Low-Light) & Daytime Bicycle Detection, Intersection Support & Emergency Steering Assist17
  • Full Speed Dynamic Radar Cruise Control10 with Curve Speed Management
  • Lane Departure Alert11 with Steering Assist and Road Edge Detection
  • Lane Tracing Assist12 with Emergency Driving Stop System
  • Automatic High Beams13

Front and Rear Parking Assist with Automatic Braking

Available on the 2024 Prius it uses sounds to alert you as you get close to another vehicle or object. Then the brakes are automatically applied if you get too close to prevent contact.

Available Advanced Park14

Take the guesswork out of parking. Available on the Limited Grade, Advanced Park helps you steer, accelerate, brake and shift into and out of the perfect parking position every time.

Blind Spot Monitor15 with Safe Exit Assist16

For added safety and peace of mind, Prius comes standard with a Blind Spot Monitor (BSM) with Safe Exit Assist (SEA). BSM alerts you to the presence of vehicles in adjacent lanes that may have escaped visibility in your side-view mirrors. While SEA alerts you to oncoming traffic before you open the door to exit.

9 Pre-Collision System with Pedestrian Detection (PCS)
The TSS Pre-Collision System is designed to help avoid or reduce the impact speed and damage in certain frontal collisions only. The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehicle, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, driver input and weather, light and road conditions. Please see toyota.ca, your local Toyota Dealer or Owner’s Manual for details.

10 Dynamic Radar Cruise Control (DRCC)
Dynamic Radar Cruise Control is designed to assist the driver and is not a collision-avoidance system or a substitute for safe and attentive driving practices. System effectiveness depends on many factors such as weather, traffic and road conditions. Please see toyota.ca, your local Toyota Dealer or Owner’s Manual for details.

11 Lane Departure Alert with Steering Assist is designed to read visible lane markers under certain conditions. It provides a visual and audible alert and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details.

12 Lane Tracing Assist (LTA)
Lane Tracing (Trace) Assist (LTA) is designed to read visible lane markers and detect other vehicles under certain conditions. When potential lane departure is detected, LTA provides a visual warning and either an audible alert or vibration in the steering wheel and can apply a slight steering force. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details.

13 Automatic High Beam (AHB)
Automatic High Beams operate at speeds above 34 km/h. Factors such as a dirty windshield, weather, lighting and terrain limit effectiveness, requiring the driver to manually operate the high beams. See Owner’s Manual for additional limitations and details.

14 Do not overly rely on Advanced Park and use only in accordance with applicable laws. When parking using the hands-free feature, always pay attention to the vehicle’s surroundings. Before operating, refer to Owner’s Manual for additional instructions and limitations.

15 Blind Spot Monitor: Do not rely exclusively on the Blind Spot Monitor System and Rear Cross-Traffic Alert System. They are not collision-avoidance systems or substitutes for safe and attentive driving.

16 Safe Exist Assist: Do not rely exclusively on Safe Exit Assist. Always look for approaching traffic before exiting the vehicle. There are limitations to the function, detection and range of the Safe Exit Assist system. See Owner's Manual for additional limitations and details.

17 Intersection Turning Assist System
The Intersection Turning Assist system is designed to detect a pedestrian or approaching vehicle at intersections under certain conditions, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, type of turning maneuver, intersection layout, size and position of pedestrian and weather, light and road conditions. See Owner’s Manual for additional limitations and details.

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Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

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