Toyota Canada Receives Six 2023 Canadian Black Book Best Retained Value Awards
Nov 20, 2023
TORONTO, Ontario – (November 20, 2023) – Toyota Canada has been recognized by Canadian Black Book (CBB) with six Best Retained Value Awards for 2023.
This comes following the CBB’s recognition of Toyota with six ‘Best Residual Value’ awards for 2023. Toyota posted six wins including the Overall Brand Award in the Car category, and the Overall Brand Award in the SUV/Truck category for the seventh consecutive year.
Canadian Black Book’s Best Retained Value Awards recognize vehicles that retain the highest percentage of their original manufacturer’s suggested retail price (MSRP) after four years. For 2022, the CBB program analyzed model year 2019 vehicles in 15 different categories, plus five Overall Brand categories.
“We’re honoured to be recognized by Canadian Black Book and proud of the diverse range of our vehicles,” says Cyril Dimitris, VP, Marketing, Toyota Canada Inc. “We’re grateful for the ongoing trust and loyalty of our customers, and we are committed to providing quality vehicles to meet the needs of every Canadian.”
Toyota was recognized with the following awards:
- Overall Brand Award: SUV/Truck – Toyota Canada
- Car: Main – Toyota Yaris
- Small Pickup – Toyota Tacoma
- Full-size Pickup – Toyota Tundra
- SUV: Main Compact – Toyota RAV4
- SUV: Main Mid/Full – Toyota Highlander
About Canadian Black Book
Canadian Black Book has been providing vehicle values to the Canadian automotive industry for more than 60 years. Through the company's growth, it has evolved into a leading provider of vehicle valuations, residual value forecasts, and VIN decoding services. As 'The Authority' for vehicle values, the Canadian Black Book values are utilized by both dealers and manufacturers, as well as leasing, finance, insurance, and wholesalers. By utilizing the Canadian Black Book Enhance Vehicle Matching (EVM) solution, the industry will be able to better decode 17-digit VINs down to the specific trim package of the vehicle, thereby allowing for a more precise valuation of the vehicle.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350, RX 350h, RX 500h, as well as Lexus NX 250, NX 350 and NX 350h. The company has sold more than 19 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.