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Toyota, Lexus Recognized with Overall Mainstream Brand and Overall Luxury Brand Awards

Feb 1, 2023

TORONTO, ON – February 1, 2023 – Toyota and Lexus were recognized with 12 J.D. Power 2023 Canada ALG Residual Value Awards today, with Toyota taking home the Overall Mainstream Brand Award for the fourth consecutive year, and Lexus receiving the Overall Luxury Brand Award for the third consecutive year.

The J.D. Power Canada ALG Residual Value Awards recognize vehicles from the 2023 model year that are forecast to retain the highest percentage of their manufacturer suggested retail price (MSRP) over the next four years for mainstream vehicles and three years for luxury vehicles.

“We’re proud of these awards as they recognize that consumers continue to get the best possible value when purchasing their new vehicle from Toyota or Lexus,” said Cyril Dimitris, Vice President of Sales and Marketing at Toyota Canada. “More than ever, Canadian drivers are looking for quality, dependability and reliability, and we build it into every one of our vehicles.”

In addition to receiving the Overall Mass Market Brand Award for the 4th consecutive year, Toyota also won seven segment awards:

  • Large Pickup Truck – Light Duty:  
 Toyota Tundra   (5th consecutive year)
  • Off-Road Utility: 
 Toyota 4Runner   (4th consecutive year)
  • Midsize SUV 3-Row seating:
 Toyota Highlander   (4th consecutive year)
  • Midsize Car:  
 Toyota Camry   (2nd consecutive year)
  • Midsize Van: 
 Toyota Sienna   (2nd consecutive year)
  • Small SUV:     
 Toyota Corolla Cross
  • Midsize SUV 2-Row Seating: 
 Toyota Venza


In addition to receiving the Overall Luxury Brand Award for the 3rd consecutive year, Lexus also won three segment awards:

  • Small Premium SUV:
 Lexus UX   (4th consecutive year)
  • Compact Premium Car:
 Lexus IS   (3rd consecutive year)
  • Large Premium SUV:
 Lexus LX

About Toyota Canada

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 19 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.


About J.D. Power

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

J.D. Power has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.

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