Without a Canadian presence since 1972, the Toyota Crown is back and more daring than ever. Striking design meets two incredible hybrid powertrain options. Available on The XLE and Limited grades, Toyota’s 4th Generation Hybrid System offers strong performance while still being fuel efficient. The HYBRID MAX is a never seen before hybrid 340 net horsepower powertrain created with robust performance in mind. Available on Platinum models, it features driving dynamics that will blow you away.
The 2023 Toyota Crown introduces a new direction for Toyota Sedans and the industry at large. Its bold styling includes a raised body to increase the vehicle presence with a higher ride height, making it feel somewhere between a car and an SUV. This Sedan demands for those that desire a sleek coupe-inspired design. While other Sedans often resort to traditional sedan dynamics and looks, the Crown never compromises.
Innovation doesn’t end there, Toyota Safety Sense 3.0 and Multimedia System have everything you need to keep you safe and entertained in three grades: XLE, Limited, Platinum. All the listed grades in the 2023 Toyota Crown come with standard electric all-wheel-drive system, so you can be rest assured you’re getting the most dynamic drive.
Stay tuned for pricing announcements for the 2023 Crown, you can expect to see it at a Toyota dealership near you in early 2023.
Design: A Comfortable & Sophisticated Ride
Sit first-class everywhere you go with the 2023 Toyota Crown. With a raised height of over 95mm taller than the Camry, giving the driver better visibility and easier entries and exits. The exterior of the 2023 Crown leaves a bold impression. Pairing large-diameter tires and wheels together creates the Crown’s signature “raised body” style. Sleek design starts closest to the road with the XLE and Limited grades’ 19-inch multi-spoke two-tone alloy wheels. Upgrade to the Platinum and enjoy its stunning 21-inch machined alloy wheels with black accents.
Each model comes with its own set of interior features. The XLE comes equipped with heated and powered Softex® and fabric front seats and you have four colours to choose from: Black, Oxygen White, Magnetic Grey Metallic, and Supersonic Red, with a black interior.
A first for Toyota – pairing the intelligent and ultra-modern Toyota Multimedia System’s 12.3 display audio head unit with the all-new 12.3-inch digital gauge (also known as the multi-info display) coming standard with all Toyota Crown models in its line-up.
The Limited model takes it up a notch; with multibeam LED headlights, a fixed panoramic roof, leather-trimmed seats that are heated and ventilated up front and heated in the rear, 11-speaker JBL audio system, rain sensing windshield wipers, and intelligent clearance sonar along with rear cross-traffic braking. In addition to the four exterior colours available on the XLE, the Limited grade offers Heavy Metal as well. Interior colours include black, black and chestnut, and macadamia.
If you’re looking for outstanding premium features, the Platinum grade stands above the rest. Experience every feature on the XLE and Limited but taken to the next level. This includes the HYBRID MAX powertrain, Adaptive Variable Suspension, six selectable drive modes, panoramic view backup camera, and 21-inch machined 10-spoke alloy wheels with black accents. The colour palette is what truly stands out here with a bi-tone paint option, extending from front to back and able to pair with available colours like Wind Chill Pearl, Heavy Metal, Supersonic Red, or never seen before, bi-tone only Bronze Age.
Performance: A Hybrid with the Power You Need
With a hybrid legacy of more than 20 years, Toyota continues to be a leader with the all-new 2023 Crown. All-new for sedans, the HYBRID MAX System brings together efficiency, powerful acceleration, making for the ultimate smooth ride. Coming standard on XLE/Limited models, the Toyota Hybrid System with 2.5L four-cylinder engine. The HYBRID MAX on the Platinum grades pairs a 2.4-L Turbo Hybrid Engine with Rear eAxle putting out an estimated 340 net horsepower, which is a first for Toyota. With two electric motors, this powertrain is both highly responsive and compact.
Coming standard with Electronic On-Demand All-Wheel Drive, the 2023 Crown provides drivers with a stable and secure ride. The XLE and Limited grades feature E-Four AWD, while the Platinum grade comes with E-Four Advanced. Both highly efficient and effective, these two systems really make the most out of what the hybrid powertrains have to offer.
Safety & Technology: Next-Level Multimedia Experience
The 2023 Toyota Crown features the new, keenly intuitive Toyota Multimedia system. It all starts with the 12.3-inch touchscreen, allowing greater connectivity and updatable Over-the-Air. Touch and voice activation make everyday tasks easier than ever with available Drive Connect, Intelligent Assistant and Cloud-based Navigation features. Platinum grades are equipped with the new Digital Key System, which allows you to control specific actions in your vehicle via app and mobile phone. Different from Remote Connect in that it easily
The sound system in the Crown varies depending on the grade. The XLE grade features 6-speakers, whereas the Limited and Platinum have 11-speakers as part of the JBL Premium Audio System. Powered by an 8-channel amplifier, the audio system comes equipped with a rear subwoofer and was acoustically tuned specially for the Crown that pairs with the vehicle’s sleek interior design.
The Toyota Crown comes standard with the latest Toyota Safety Sense 3.0 that leverages major upgrades using system sensors and enhanced detection capability. Features include the Automatic High Beams, Pre-Collision System with Pedestrian Detection, Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, Lane Tracing Assist.
In additional to Toyota Safety Sense 3.0, enjoy features such as Rear Seat Reminder, Blind Spot Monitor, Rear Cross Traffic Alert and Hill Start Assist Control in the 2023 Crown.
At no additional cost, enjoy a 10 year trial subscription of Toyota Safety Connect®— which includes Emergency Assistance, Stolen Vehicle Locator, Roadside Assistance and Automatic Collision Notification.
The 2023 Toyota Crown: A Bold New Sedan
The 2023 Toyota Crown is leading the next generation of Toyota sedans. Experience the premium look and feel and enhanced all-hybrid powertrain in three unique grades.
The interior and exterior of the Crown are both eye-catching and a great combination of form and function – with a considerably higher ride height, this isn’t what you’ve come to expect in a sedan. Feel peace of mind with TSS 3.0 and Toyota Safety Connect, made with all the convenience and efficiency drivers today need.
Expect the unexpected in the 2023 Crown redesign. Loaded with new feature, the Toyota Multimedia System and available JBL Premium Audio System serves an invigorating drive every time.
