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For what matters most.

What matters most?
At Toyota, it’s you.

What matters most?

To us, it’s a commitment to our customers.

A commitment to giving them what they need to achieve their goals.

Follow their dreams.

Uphold their promises.

It’s getting them where they need to be.

And being part of the experiences that bring them joy.

It’s a commitment to continuously improving everything we offer.

To designing safer, more exciting, more dependable vehicles.

Then building them even better.

To offering a wider range of electrified vehicles.

And pioneering more sustainable manufacturing processes.

Broadening what our vehicles are capable of.

And by extension, what their drivers are capable of.

It’s removing boundaries.

It’s expanding their world.

What matters most? At Toyota, it’s you.

What matters most? To us it’s a commitment to you to build the kinds of vehicles that let you achieve your goals, follow your dreams, and get you to where you need to be, so you can be part of the experiences that bring you joy.

ALWAYS BEING THERE
FOR THE PEOPLE
WE CARE ABOUT.

WE KNOW SAFETY IS
IMPORTANT. ESPECIALLY
WHEN
YOU CAN’T BE THERE.

MAKING MEMORIES
YOU WON’T
FORGET.

ALWAYS BEING THERE
FOR THE PEOPLE
WE CARE ABOUT.

WE KNOW SAFETY IS
IMPORTANT. ESPECIALLY
WHEN
YOU CAN’T BE THERE.

MAKING MEMORIES
YOU WON’T
FORGET.

To us, it’s a commitment to our customers.

A commitment to giving them what they need to achieve their goals.

Follow their dreams.

Uphold their promises.

It’s getting them where they need to be.

And being part of the experiences that bring them joy.

It’s a commitment to continuously improving everything we offer.

To designing safer, more exciting, more dependable vehicles.

Then building them even better.

To offering a wider range of electrified vehicles.

And pioneering more sustainable manufacturing processes.

Broadening what our vehicles are capable of.

And by extension, what their drivers are capable of.

It’s removing boundaries.

It’s expanding their world.

What matters most? At Toyota, it’s you.

Helping Remove Boundaries:

For what matters most.

Everyone should be free to explore their world and all of the possibilities that it holds. That’s why we’re continuously striving to transform the very nature of mobility. Because when we can break down barriers and we're free to move, anything is possible.

Learn More About Toyota Mobility

Everyone should be free to explore their world and all of the possibilities that it holds. That’s why we’re continuously striving to transform the very nature of mobility. Because when we can break down barriers and we're free to move, anything is possible.

Learn More About Toyota Mobility

Ever-Better Design:

For what matters most.

Ever-Better Design:

For what matters most.

From exhilarating design and revolutionary manufacturing processes, to innovations in safety and connectivity, we’re building ever-better cars that make our roads safer, and help you make the most of every journey. Because bringing you closer to the things that matter to you, matters to us too.

Your Safety
is Our Peace of Mind

The safety of the people who mean the most to you is priceless. That’s why Toyota has always put safety first. And that’s why we’ve created Toyota Safety Sense 3.0. It’s the newest suite of safety features for our vehicles, designed to help prevent accidents from happening, and to keep your and the ones closest to you safe.

Learn More About Safety

Toyota Trucks Family. Greatness Awaits

Trucks have always been a part of Toyota’s DNA. For generations, we’ve built durable legends destined for greatness. Whether you’re conquering off-road trails or hauling the weight of the world, there’s a Toyota truck that’s built to help you do the things that are important to you.

Explore Toyota Trucks Family

Performance Engineering

What happens when you take lessons from a legacy of world-class engineering, over 50 years of racing, a deep passion for high performance, and pour it all into a new generation of Toyota cars and trucks? You get vehicles that engage, enthrall and excite. Every time you get behind the wheel.

Explore TOYOTA GAZOO Racing

Respecting our Planet:

For what matters most.

Our ever-evolving environmental plans help guide our actions and reduce our impact on the world. Part of this vision is achieving our Environmental 2050 commitments and electrifying our lineup of vehicles. We don’t believe that there is only one solution for every consumer and every market. So we’re investing in a range of technologies so that you can find the drive that’s right for you and wherever you’re going.

Learn More About Toyota’s Electrified Vehicles

Our ever-evolving environmental plans help guide our actions and reduce our impact on the world. Part of this vision is achieving our Environmental 2050 commitments and electrifying our lineup of vehicles. We don’t believe that there is only one solution for every consumer and every market. So we’re investing in a range of technologies so that you can find the drive that’s right for you and wherever you’re going.

Learn More About
Toyota’s Electrified Vehicles

Toyota’s
Environmental Challenge 2050

In 2011, we launched our Environmental Challenge 2050 – striving to reduce the environmental burden attributed to vehicles to as close to zero as possible, while developing measures that contribute positively to the earth and its societies.

Learn More About Toyota’s
Environmental Challenge 2050

End-of-Life

Develop and promote vehicle and battery recycling plants and technologies.

Driving

Reduce CO2 emissions from new vehicles by 90 percent compared to 2010 levels.

Production

Zero CO2 emissions from manufacturing through technological advances, use of hydrogen created through renewable energies, and working with suppliers.

Water Usage

Minimize and optimize water usage and wastewater management systems based on local conditions.

Recycling

Advance global systems for treating end-of-life vehicles to minimize environmental impact.

Future Society

Establish nature conservation activities around the world.

Toyota Cars for GoodTM

Toyota Cars for GoodTM is a national program that brings the power of movement to Canadian charities whose work makes our world more accessible and inclusive. Eligible organizations can receive one of three Awards to help bring mobility to their community.

Learn More About Toyota Cars for GoodTM

StopGap Foundation

As a National Partner of the StopGap foundation, Toyota Canada is committed to helping them bring their message and mission to more people to create a barrier-free world where every person can access every space. Toyota Canada is committed to supporting their national School Project that focuses on education and dialogue around issues of disability and accessibility.

Visit stopgap.ca

Trans Canada Trail

The Trans Canada Trail is the longest recreational trail in the world, spanning over 28,000 kilometres on land and water. Linking three oceans – the Atlantic, Pacific and Arctic – the Trail connects 15,000 rural, urban and Indigenous communities across every province and territory. As a National Trail Partner, Toyota’s investment will specifically support ecological restoration through strategic tree planting, climate emergency funding to restore damaged trails, ongoing trail care, and pioneering research to build climate-smart trails with strengthened resilience.

Learn More About Trans Canada Trail

Toyota Canada Foundation

The Toyota Canada Foundation is a charitable foundation focused on supporting national organizations working in the area of science, technology, engineering and math (STEM) education and outreach.

Apply for Funding

TMMC

Toyota Motor Manufacturing Canada (TMMC) supports local organizations and initiatives in its local communities, with emphasis on environmental sustainability, safety education, and diversity and inclusion in the workplace.

Learn More About TMMC’s Commitment to the Community

Your Community:

For what matters most.

Your Community:

For what matters most.

We know how much your community means to you. Community means a lot to us too. That’s why Toyota is proud to help support people, programs and organizations that matter to all of us.

For what matters most.