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‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

OverviewModelsFeaturesSpecifications

2024 RAV4 Prime has limited inventory. for information on vehicle availability. Available with an incentive of up to $5,000. .

Quebec Government Roulez Vert Program

Rebate amount if purchased* – $5,000

Rebate amount over leased terms*

  • 12 months - $1,250
  • 24 months - $2,500
  • 36 months - $3,750
  • 48 months+ - $5,000

For more information, please visit: https://vehiculeselectriques.gouv.qc.ca/english/rabais/ve-neuf/programme-rabais-vehicule-neuf.asp

* For qualifying transactions that meet the Quebec Government Roulez Vert Program eligibility criteria. The Quebec Government Roulez Vert Program provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Quebec Government Roulez Vert Program eligibility criteria and how to apply, or visit your preferred Quebec Toyota dealer.

Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program

Incentive amount if purchased* – $5,000

Rebate amount over leased terms*

  • 12 months - $1,250
  • 24 months - $2,500
  • 36 months - $3,750
  • 48 months+ - $5,000

For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html

* For qualifying transactions that meet the Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria. The Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program provides an incentive towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria and how to apply, or visit your preferred Toyota dealer.

EXPLORE RAV4 Prime Electrifying
Performance
Efficiently Powered

Sporty, versatile, and connected. Get into the powerful RAV4 Prime Plug-in Hybrid, with 302 net horsepower, cutting-edge technology, and a whole lot more. Best of all, you can choose to plug it in, gas it up, or both. With a full tank and a full electric charge, RAV4 Prime delivers a total combined driving range of up to 979 kilometres*. Available in two unique models.

* Based on Natural Resources Canada 2024 Fuel Consumption Guide published ratings for both plug-in hybrid electric vehicles and battery-electric vehicles. Estimated combined range rating when fully charged and with a full tank of gas. Actual results will vary based on driving habits and other factors.

DISCOVER RAV4 Prime Models

Compare RAV4 Prime Models

2024 RAV4 Prime SE AWD

  • Fuel Efficiency
    L/100km*

    5.7/6.4 (City/Hwy)

  • Engine

    2.5 Litre, 4-Cylinder, DOHC, Dual Variable Valve Timing with Intelligence (VVT-i), Hybrid Synergy Drive

  • Airbags

    8

  • Seats

    5
Build & Price
Key Features
  • 8-way Power Driver Seat, Heated Front Seats & Heated Leather Steering Wheel
  • 8” Toyota Multimedia with Safety Connect (up to 10-yr trial)1, Service Connect (up to 10-yr trial)1, Remote Connect (3-yr trial), and Drive Connect capable (paid subscription required)
  • 6-Speakers & 5 USB slots
  • Wireless Apple CarPlay® and Android AutoTM Compatibility
  • Smart Key System (3-door) with Push Button Start
  • Power Moonroof and Rear Door
  • 302 HP 2.5 Litre, 4-Cylinder, Hybrid Synergy Drive with 68 km range on EV alone
  • Intelligent Electronic On Demand All Wheel Drive
  • Toyota Safety SenseTM 2.5, and Blind Spot Monitor with Rear Cross-Traffic Alert
See Full Specifications

Build & Price

Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.

2024 RAV4 Prime XSE AWD

  • Fuel Efficiency
    L/100km*

    5.7/6.4 (City/Hwy)

  • Engine

    2.5 Litre, 4-Cylinder, DOHC, Dual Variable Valve Timing with Intelligence (VVT-i), Hybrid Synergy Drive

  • Airbags

    8

  • Seats

    5
Build & Price
Key Features
  • 19” Alloy Wheels, Vertical LED Driving Lights, Black Interior with Red Stitching
  • 8” Toyota Multimedia with Safety Connect (up to 10-yr trial)1, Service Connect (up to 10-yr trial)1, Remote Connect (3-yr trial), and Drive Connect capable (paid subscription required)
  • Power Moonroof and Power Back Door
  • Wireless Apple CarPlay® and Android AutoTM Compatibility
  • Digital Display Rearview Mirror & Qi Wireless Charging
  • Available XSE Premium Technology Package
Optional Packages
    • 11 Speaker JBL Audio Clari-Fi Audio System
    • Ventilated Front Seats
    • Head-Up Display
    • Panoramic Moonroof
    • Paddle Shifters
    • Intelligent Clearance Sonar with Rear Cross Traffic Brake
    • Bird’s Eye View Camera
    • SofTex Seats
    • 120V Outlet (1500W high output)
    • Power Back Door with Kick Sensor
    • Front Headroom mm (in.): 955 (37.6)
    • Rear Headroom mm (in.): 963 (37.9)
See Full Specifications

Build & Price

Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.

Compare models by downloading a RAV4 Prime Product Summary

Download Product Summary

EXPLORE Colours

DRAG FOR 360° VIEW
 
Colours may vary by model.
Visit Build & Price for more information.

EXPLORE RAV4 Prime Gallery

Select an image or open the entire gallery

Features Premium. Stylish. Fuel Efficient. Check, check, and check

View All Features

RAV4 Prime XSE

See Design Features

Plug-in Hybrid Powertrain

See Performance Features

Toyota Multimedia

See Technology Features

View the latest Offers & Promotions

Discover exciting national offers from Toyota Canada.

Offers & Promotions
2024 RAV4 Prime

Learn more through a Competitive Comparison

Compare Toyota RAV4 Prime to competitors like Ford Escape PHEV and the Hyundai Tucson PHEV.

See a Detailed Comparison

OWNER’S REVIEWS See what people are saying about Toyota RAV4 Prime

Overall Ratings

5 star 263 reviews with 5 stars
4 star 41 reviews with 4 stars
3 star 13 reviews with 3 stars
2 star 3 reviews with 2 stars
1 star 3 reviews with 1 star
5 star rating
Obe . 1 Month Ago

RAV4 Prime the ultimate SUV

RAV4 Prime is a rocket power to burn and handles like a sports car. We plug it in each night when needed and will easily get 2,000 km on fir...

5 star rating
Johnny Nomadic . 1 Month Ago

The automotive future is this!

This amazing vehicle is everything it is expected to be and more. The power and performance stands out as the EV mode gives initial off-the-...

2024 RAV4 Prime

2024 Best Residual Value Award for PHEV :
Main

See More Awards

Go Further Warranty & Coverage

See Warranty Details

Vehicle Warranty

36 MONTHS or 60,000 km◊◊

Roadside Assistance

36 MONTHS or UNLIMITED km◊◊

◊◊ Whichever comes first

ECP delivers peace of mind by protecting your Toyota from the unexpected (eg. mechanical failure or road emergencies.)

See ECP Benefits

Next Steps See the road from the 2024 RAV4 Prime

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