‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.
Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.
2024 RAV4 Prime has limited inventory. for information on vehicle availability. Available with an incentive of up to $5,000. .
Quebec Government Roulez Vert Program
Rebate amount if purchased* – $5,000
Rebate amount over leased terms*
- 12 months - $1,250
- 24 months - $2,500
- 36 months - $3,750
- 48 months+ - $5,000
For more information, please visit: https://vehiculeselectriques.gouv.qc.ca/english/rabais/ve-neuf/programme-rabais-vehicule-neuf.asp
* For qualifying transactions that meet the Quebec Government Roulez Vert Program eligibility criteria. The Quebec Government Roulez Vert Program provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Quebec Government Roulez Vert Program eligibility criteria and how to apply, or visit your preferred Quebec Toyota dealer.
Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program
Incentive amount if purchased* – $5,000
Rebate amount over leased terms*
- 12 months - $1,250
- 24 months - $2,500
- 36 months - $3,750
- 48 months+ - $5,000
For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html
* For qualifying transactions that meet the Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria. The Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program provides an incentive towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria and how to apply, or visit your preferred Toyota dealer.
2024 RAV4 Prime
![](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/toyota-2024-overview-hero-rav4-prime-supersonic-red-black-roof-l.jpg?ck=08282024023058)
EXPLORE RAV4 Prime
Electrifying
Performance
Efficiently Powered
Sporty, versatile, and connected. Get into the powerful RAV4 Prime Plug-in Hybrid, with 302 net horsepower, cutting-edge technology, and a whole lot more. Best of all, you can choose to plug it in, gas it up, or both. With a full tank and a full electric charge, RAV4 Prime delivers a total combined driving range of up to 979 kilometres*. Available in two unique models.
* Based on Natural Resources Canada 2024 Fuel Consumption Guide published ratings for both plug-in hybrid electric vehicles and battery-electric vehicles. Estimated combined range rating when fully charged and with a full tank of gas. Actual results will vary based on driving habits and other factors.
![](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/toyota-2024-overview-introduction-image-grid-rav4-prime-l.png?ck=08282024023058)
DISCOVER RAV4 Prime Models
2024 RAV4 Prime SE AWD
![](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/build/rap/col/small/s24_gb3fv_fl1_0040_a.png?ck=08282024023058)
-
Fuel Efficiency
L/100km*5.7/6.4 (City/Hwy)
-
Engine
2.5 Litre, 4-Cylinder, DOHC, Dual Variable Valve Timing with Intelligence (VVT-i), Hybrid Synergy Drive -
Airbags
8 -
Seats
5
Key Features
- 8-way Power Driver Seat, Heated Front Seats & Heated Leather Steering Wheel
- 8” Toyota Multimedia with Safety Connect (up to 10-yr trial)1, Service Connect (up to 10-yr trial)1, Remote Connect (3-yr trial), and Drive Connect capable (paid subscription required)
- 6-Speakers & 5 USB slots
- Wireless Apple CarPlay® and Android AutoTM Compatibility
- Smart Key System (3-door) with Push Button Start
- Power Moonroof and Rear Door
- 302 HP 2.5 Litre, 4-Cylinder, Hybrid Synergy Drive with 68 km range on EV alone
- Intelligent Electronic On Demand All Wheel Drive
- Toyota Safety SenseTM 2.5, and Blind Spot Monitor with Rear Cross-Traffic Alert
Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2024 RAV4 Prime XSE AWD
![](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/build/rap/col/small/s24_gb4fv_fl1_01g3_a.png?ck=08282024023058)
-
Fuel Efficiency
L/100km*5.7/6.4 (City/Hwy)
-
Engine
2.5 Litre, 4-Cylinder, DOHC, Dual Variable Valve Timing with Intelligence (VVT-i), Hybrid Synergy Drive -
Airbags
8 -
Seats
5
Key Features
- 19” Alloy Wheels, Vertical LED Driving Lights, Black Interior with Red Stitching
- 8” Toyota Multimedia with Safety Connect (up to 10-yr trial)1, Service Connect (up to 10-yr trial)1, Remote Connect (3-yr trial), and Drive Connect capable (paid subscription required)
- Power Moonroof and Power Back Door
- Wireless Apple CarPlay® and Android AutoTM Compatibility
- Digital Display Rearview Mirror & Qi Wireless Charging
- Available XSE Premium Technology Package
-
- 11 Speaker JBL Audio Clari-Fi Audio System
- Ventilated Front Seats
- Head-Up Display
- Panoramic Moonroof
- Paddle Shifters
- Intelligent Clearance Sonar with Rear Cross Traffic Brake
- Bird’s Eye View Camera
- SofTex Seats
- 120V Outlet (1500W high output)
- Power Back Door with Kick Sensor
- Front Headroom mm (in.): 955 (37.6)
- Rear Headroom mm (in.): 963 (37.9)
Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
Compare models by downloading a RAV4 Prime Product Summary
Download Product SummaryEXPLORE Colours
EXPLORE RAV4 Prime Gallery
Select an image or open the entire gallery
RAV4 Prime XSE AWD Backup Camera
/RAV4 Prime Interior Dashboard
/RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof
/RAV4 Prime XSE Plug-in Charging
/RAV4 Prime Interior Seats
/RAV4 Prime XSE shown in Silver Sky Metallic with Black Roof
/RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof
/RAV4 Prime 7 inch Multi Information Display
/RAV4 Prime XSE AWD Wheel
/RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof
/RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof
/RAV4 Prime XSE Plug-in Charging
/RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof
/RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof
/RAV4 Prime USB Ports And Qi Wireless Charger
/RAV4 Prime XSE shown in Silver Sky Metallic with Black Roof
/RAV4 Prime XSE AWD Backup Camera
/RAV4 Prime Interior Dashboard
/![RAV4 Prime XSE AWD Backup Camera](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-grille-logo-l.jpg?ck=08282024023058)
![RAV4 Prime Interior Dashboard](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-interior-dashboard-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-supersonic-red-black-roof-l.jpg?ck=08282024023058)
![RAV4 Prime XSE Plug-in Charging](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-supersonic-red-plug-in-charging-l.jpg?ck=08282024023058)
![RAV4 Prime Interior Seats](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-interior-seats-l.jpg?ck=08282024023058)
![RAV4 Prime XSE shown in Silver Sky Metallic with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-silver-sky-magnetic-black-roof-profile-l.jpg?ck=08282024023058)
![RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-magnetic-grey-metallic-black-roof-rear-l.jpg?ck=08282024023058)
![RAV4 Prime 7 inch Multi Information Display](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-interior-multi-information-display-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD Wheel](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-magnetic-grey-black-roof-wheel-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-supersonic-red-black-roof-trunk-l.jpg?ck=08282024023058)
![RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-magnetic-grey-metallic-black-roof-l.jpg?ck=08282024023058)
![RAV4 Prime XSE Plug-in Charging](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-silver-sky-magnetic-plug-in-charging-l.jpg?ck=08282024023058)
![RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-magnetic-grey-metallic-black-roof-profile-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-supersonic-red-front-driving-l.jpg?ck=08282024023058)
![RAV4 Prime USB Ports And Qi Wireless Charger](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-qi-wireless-charger-l.jpg?ck=08282024023058)
![RAV4 Prime XSE shown in Silver Sky Metallic with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-silver-sky-metallic-black-roof-rear-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD Backup Camera](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-grille-logo-l.jpg?ck=08282024023058)
![RAV4 Prime Interior Dashboard](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-interior-dashboard-l.jpg?ck=08282024023058)
RAV4 Prime XSE AWD Backup Camera
/RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof
/RAV4 Prime XSE Plug-in Charging
/RAV4 Prime XSE shown in Silver Sky Metallic with Black Roof
/RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof
/RAV4 Prime XSE AWD Wheel
/RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof
/RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof
/RAV4 Prime XSE Plug-in Charging
/RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof
/RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof
/RAV4 Prime XSE shown in Silver Sky Metallic with Black Roof
/RAV4 Prime XSE AWD Backup Camera
/RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof
/![RAV4 Prime XSE AWD Backup Camera](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-grille-logo-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-supersonic-red-black-roof-l.jpg?ck=08282024023058)
![RAV4 Prime XSE Plug-in Charging](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-supersonic-red-plug-in-charging-l.jpg?ck=08282024023058)
![RAV4 Prime XSE shown in Silver Sky Metallic with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-silver-sky-magnetic-black-roof-profile-l.jpg?ck=08282024023058)
![RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-magnetic-grey-metallic-black-roof-rear-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD Wheel](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-magnetic-grey-black-roof-wheel-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-supersonic-red-black-roof-trunk-l.jpg?ck=08282024023058)
![RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-magnetic-grey-metallic-black-roof-l.jpg?ck=08282024023058)
![RAV4 Prime XSE Plug-in Charging](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-silver-sky-magnetic-plug-in-charging-l.jpg?ck=08282024023058)
![RAV4 Prime XSE shown in Magnetic Grey Metallic with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-magnetic-grey-metallic-black-roof-profile-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-supersonic-red-front-driving-l.jpg?ck=08282024023058)
![RAV4 Prime XSE shown in Silver Sky Metallic with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-silver-sky-metallic-black-roof-rear-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD Backup Camera](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-grille-logo-l.jpg?ck=08282024023058)
![RAV4 Prime XSE AWD shown in Supersonic Red with Black Roof](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/gallery/toyota-2024-rav4-prime-xse-awd-supersonic-red-black-roof-l.jpg?ck=08282024023058)
Features Premium. Stylish. Fuel Efficient. Check, check, and check
![](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/toyota-2024-overview-offers-background-rav4-prime-l.jpg?ck=08282024023058)
View the latest Offers & Promotions
Discover exciting national offers from Toyota Canada.
Offers & Promotions![](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/build/rap/col/big/b24_gb4fv_fl1_02qy_a.png?ck=08282024023058)
![](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/toyota-2024-overview-offers-background-rav4-prime-l.jpg?ck=08282024023058)
![](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/build/rap/col/big/b24_gb4fv_fl1_02qy_a.png?ck=08282024023058)
![2024 RAV4 Prime](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/toyota-2024-overview-competitive-comparison-rav4-prime-supersonic-red-black-roof-l.jpg?ck=08282024023058)
Learn more through a Competitive Comparison
Compare Toyota RAV4 Prime to competitors like Ford Escape PHEV and the Hyundai Tucson PHEV.
See a Detailed ComparisonOWNER’S REVIEWS See what people are saying about Toyota RAV4 Prime
Overall Ratings
5 | ★star | 263263 reviews with 5 stars | |
4 | ★star | 4141 reviews with 4 stars | |
3 | ★star | 1313 reviews with 3 stars | |
2 | ★star | 33 reviews with 2 stars | |
1 | ★star | 33 reviews with 1 star |
RAV4 Prime the ultimate SUV
RAV4 Prime is a rocket power to burn and handles like a sports car. We plug it in each night when needed and will easily get 2,000 km on fir...
The automotive future is this!
This amazing vehicle is everything it is expected to be and more. The power and performance stands out as the EV mode gives initial off-the-...
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Go Further Warranty & Coverage
See Warranty DetailsVehicle Warranty
36 MONTHS or 60,000 km◊◊
Roadside Assistance
36 MONTHS or UNLIMITED km◊◊
◊◊ Whichever comes first
![ECP](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/chrome/toyota-overview-ecp-logo-en-l.png?ck=08282024023058)
ECP delivers peace of mind by protecting your Toyota from the unexpected (eg. mechanical failure or road emergencies.)
See ECP Benefits![](https://s3.amazonaws.com/toyota.site.toyota-v5/tci-prod/toyota/media/pages/catalogue/rav4-prime/2024/overview-v2/toyota-2024-overview-next-steps-rav4-prime-xse-awd-magnetic-grey-metallic-black-roof-l.jpg?ck=08282024023058)